How to Write a Blog: A Systems Approach

According to WordPress.com, over 409 million people view more than 20 billion pages each month. Creating a website and putting out content is still very much alive. The blog post is a basic bread and butter form of content. A simple and efficient record of information. This could be to share a crucial idea or message, to answer a question, or to promote your business and help your customers.

Whatever the purpose may be, learning a system that translates your ideas, to pieces of content that hundreds or thousands of people can benefit from is a powerful skill to have. 

What follows is a simple strategy and approach that I believe if embraced will lead to amazing results.  

The System

One obstacle when creating amazing content is learning all the little steps that come along with it. I believe that’s often one of the biggest factors that set us back in our ambitions. Many people start projects and don’t finish them. I think a big factor in this is that they don’t know all the steps from start to finish. They jump around from this to that and eventually they lose motivation. 

Here’s a question, what do Nikola Tesla and Mozart have in common? They both envisioned their creations before getting to work on them. Tesla would go for walks and work out his inventions in his mind and would wait until he totally understood all the connections and steps in his imagination before getting to work. Same with Mozart, he would imagine his melodies in his mind before writing them.

The strategy I’m proposing is similar. You focus on mastering the basic process first, knowing how all the steps work together to reach your destination. Go over it again and again until you have every step mapped out. Once you memorize the system, then you can maximize the flow state.

I have strong reason to believe that if you embrace this concept, your ability to produce great work will be magnitudes higher. 

Although this strategy focuses on creating blog content. This method can work with almost any creative pursuit like video, design, and business. 

When you have a system memorized, your mind doesn’t have to spend the energy to get everything setup, you streamline the creative process and in doing so create a solid foundation in which to build higher level strategies on.

The secret weapon to this process is the flow state otherwise known as being in the zone. When you create a system that can be repeated, you are more likely to reach flow. Its the same state of mind top level athletes understand and embrace. The loss of self and time. Complete immersion and enjoyment in your activity.

If you don’t have a system of steps that can be repeated, you may not be able to access the full power of flow. I think that creating such a system is the ticket to your success. Below I explain a process to write blog content using these principles. Hope if helps!

Idea Generation

First thing to do is decide on an idea. The focus for this post is how to write a blog post.

It’s always good to keep a running list of ideas, questions, or inspirations that you may think of during your day. This is particularly important. Some examples that I have in my notes are ‘black magic cinema camera vs Sony a7iv,’ ‘how to open an IRA account,’ ‘SEO Best Practices 2022.’

Aim to craft a working title when you are capturing your ideas. This will help train you to think of interesting titles which is a critical element to people clicking and reading through your post. 

It has been said that Mr. Beast, one of the most successful creators on YouTube, focuses on perfecting the thumbnail and title first. This is what people will click. Consider this a top priority and you will see more engagement with your content.

Once you get in the habit of capturing your ideas you will soon see the power of such a practice. You train your instincts to become more effective at identifying interesting and novel questions or insights, which will increase the appeal and power of your content. 

Keyword Research

Once you know what topic you want to write about, create two documents using your preferred word processor, one for notes and the other for writing the post. I use Google docs, but use what works best for you. 

At the top of the first document create four H2 tags titled Outline, Top Search Results, Keywords, and Notes.

Add your working title to the header or H1 tag as well. My initial working title for this post was “How to Write a Blog: Top Tier Strategy.”

Now we’re ready to do some keyword research. Let’s go!

If your blog isn’t making any money or you’re just starting out, you don’t need to spend money on tools like Semrush or Ahrefs for keyword research.Though these tools can certainly give you an edge, you can look to get these tools later once your site is more established (They will also be more useful at this point). 

The next step is to google your idea, keyword phrase, or query in an incognito browser and see what type of content is already available. Use a private browser to avoid influencing the search results with saved personal data. 

Here I’ve searched “blog writing process.” Check out the top links. Is the search being answered effectively? Can you create higher quality content than what is available? Can you add something to the conversation? Analyze the top posts to help you refine your idea. 

If after looking at the top links you decide you want to continue with the topic, make note of some of the titles and links for reference in the Top Search Results section of your document.

Using Google Keyword Planner

Next search your keyword phrase in Google Keyword Planner. Here are the results of searching “blog writing.”

Take a look at the keywords and the search volume. Make note of any keywords that you may want to focus on within your post under the keyword section of your document.

Some of these keywords could be separate posts themselves so make note of them in your content idea list

You can also check your competitors’ posts to see what keywords they are ranking for. Copy and paste the URL of your competitors post into Google Keyword Planner to get a list of those keywords. 

Here is the result of analyzing Hubspot’s blog writing post

Top Secret Bonus Method

Use the Google alphabet soup method to uncover even more keyword ideas. Do a search in an incognito tab of your query, in this case blog writing, but end the query with the letter ‘a’ and see what auto suggests. Here is an example

Continue with all the letters of the alphabet to get a nice list of keywords to consider. 

Collect as many keywords as you feel you need. You can even search keywords you find back into google’s keyword planner to find even more keywords. Infinite keywords! 

At this point you should have a few links to the top posts of your search for reference and a nice list of keywords to focus on. Use these to refine your working title if needed.

Now we are ready to move to the research phase.

Research

Here is where the fun begins.

Simply put, you will take notes and research your topic or main idea while saving important information in your Notes section of your document. Use this information to start developing your outline. 

Once you have a good idea of what you want to say and a rough outline you can begin writing the sections of your post. Remember, it helps to learn until you have something to add to the conversation. The more you learn, the more insightful your perspective will be.

During this phase you can jump around from research, refining the outline or title, or working on writing the sections in whatever order you feel. Use the power of your intuition here.  

Research Tips

One strategy some people use is to create a quick outline and first draft before doing research to keep it original. 

With some estimates of over 4 million blog posts and over 700,000 hours of video on YouTube posted every day, provide something new to the community and you can feel good knowing you’re presenting something fresh, something different, something that can even help push the collective into new realms.  

This post is on a basic concept, “the blog writing process” and this isn’t a unique question or idea. However, this post has a focus on developing a repeatable process that is meant to be memorized and built upon, similar to techniques used by Tesla and Mozart. This gives the post a distinctive angle. So don’t be afraid to take on common topics in unique ways. 


Research isn’t just reviewing and taking notes on the top searches of Google. Other ways include taking polls or questionnaires, interviews, conducting experiments, and product testing and comparisons.

Learn more than anyone else is willing to go and what you produce will stand out. 

Conducting other forms of research besides just google will not only increase your chances of standing out, it also works as a barrier of entry, less people will take the time to conduct experiments or get interviews. 

One thing I like to do during research is use TikTok as a search engine. You can get quick videos on the subject your looking into.

Get creative with where you research. Exploring less popular methods or sources of information will give you a better chance of discovering something unique. 

Check out book summaries to get some ideas, review other posts to see what they’re doing. Write down questions that come up, what are your readers asking and looking for? 

While doing research, take notes, add elements to your outline, save media and images, save links to websites or research, and refine your working title. Once you have a completed outline begin writing your sections.

Writing

Now for the first draft.

Once you start writing, don’t get caught up in editing and refining or adding images or other complicated dynamics. Just let the words flow until you’ve completed the first draft while following your outline.  

You can bounce around from research, refining your outline, or to writing the sections as needed.

Use a Hook to capture the reader’s interest

The hook is a key element in writing.  There are several ways to create a hook in your introduction. You can use a shocking or controversial statement, a startling fact or statistic, a story, or other techniques to draw the reader in. Be creative here. Make it interesting. Surprise the reader. You can also consider your title as your first hook. 

Your title and your first paragraph are two of the most important elements of your post. This is what draws the reader in and where they usually decide if what you have to offer is what they are looking for. Put extra effort into making sure your title and introduction are well crafted. 

Refine

At this point you should have your keywords, top posts, outline, a good amount of research notes and have your first draft finished. 

Now it’s time to go over your first draft. Start from the beginning and do some refining. This is a good time to use tools like powerthesarus to make some specific word changes.

Writing is a process. Refinement is a key to that, there may be times where you feel lost and that you want to just toss it in the trash. Keep going, a great piece of content may be right around the corner. Trust the process. 

Sometimes it helps to read your writing out loud, or have a friend or colleague review it. 

Once you have completed the final draft and you are happy with it, all that’s left is to post to your website. 

Congrats, at this point you have gone from an idea to a completed blog post.

Mastery

  • Decide on your main focus.
  • Search google to find the tops posts for your query.
  • Use Google Keyword Planner to find keywords for your topic.
  • Research and collect information to develop a unique opinion or perspective on your topic.
  • Write your draft.
  • Refine until completion.

This process is meant to create a system that is a solid foundation for you to build off of. One that also allows you to quickly and efficiently start with an idea and craft it into a completed blog post. 

Once you do this ten, twenty, a hundred times, your strategy will naturally evolve. Master the basic strategies in this post and refine and build upon it when necessary. 

When you focus on creating a system that is repeatable and aimed at increasing the flow state is going to not only increase your enjoyment of your activity, but also increase your results. Sometimes in surprising ways. Trust the process!

Apply this method for anything you want to accomplish whether it’s a blog post, a video series, or business. Master the system and the results will follow. 

Until next time. Cheers!

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